Over 15 years building products for EdTech, HealthTech, B2B SaaS, and so much more. Former Lead Product Designer, Product Director, Lead UX Designer, and Head of Growth. Open to new roles.
Scoir could show everything about a student except what they needed to do next. I argued for splitting authoring from assigning — more expensive up front, and the reason single tasks later grew into reusable Plans with no rewrite. 600,000+ assignments in year one.
A wearable ECG with a government contract and no product around it. I led design and defined what the suite should be — mobile app, command dashboard, shared system — then shipped it. It deployed with the U.S. Armed Forces.
Leadership wanted the free college application gated behind a full Scoir account. My position: that gate kills it for exactly the students it was built for. Year one, 65% of applicants had never heard of Scoir. By year two — 150,000 students, 500,000 applications, 181 colleges.
A shrinking runway and one shot to prove the idea. I owned the growth strategy end to end — activation, goal completion, referral — and decided what shipped. A scrappy scholarship database became a platform millions of dollars moved through. Acquired by Earnest in 2021.
I've led design at six early and growth-stage startups over 15+ years — always as the senior design voice in the room, frequently as the product owner too. I've managed and mentored designers on a number of those teams and set the direction on all of them. The environments where the product, the strategy, and the team are all still being figured out are the ones I'm best in.
My best work happens upstream: in research, in roadmap calls, and in the argument about what we should build at all. I've pushed back on leadership and been right — the standalone bet on Apply with Scoir is on this page, and the number that settled it is too. I've also been wrong and changed course, which I think matters more.
I build design systems as infrastructure, not deliverables — the ones I've shipped outlived the features they launched with and got adopted across the rest of the platform. I've run product strategy and design craft side by side rather than trading one for the other, and I spend a lot of time on how AI makes products more useful without making them more confusing.
EdTech, HealthTech, B2B SaaS, Consumer, Market Research. Three of the six were acquired. What I want next is a team where design has a real seat in deciding what gets built.
I'm looking for Lead Product Design and Director of Product Design roles — plus advisory conversations and the occasional well-scoped consulting engagement. If you're building something where the strategy is still in motion and you want design in that conversation, that's exactly my kind of problem. Say hi.